Using Matterport 3D Tours for Commercial Property Marketing in Yorkshire

The commercial property landscape in Yorkshire is evolving rapidly, with businesses increasingly demanding comprehensive information before committing to viewings.

Matterport 3D virtual tour technology has emerged as a powerful tool for commercial property professionals looking to market office spaces, retail units, industrial facilities, and other business premises more effectively.

The Commercial Property Marketing Challenge in Yorkshire

Yorkshire's commercial property market presents unique challenges:

Diverse Property Types From historic mill conversions in Bradford and Leeds to modern office developments in Sheffield and York, commercial properties in Yorkshire vary enormously in style, layout, and features.

Geographical Spread With potential tenants often based across the UK or internationally, arranging physical viewings can be logistically challenging and time-consuming.

Competitive Market As businesses reassess their property needs post-pandemic, landlords and agents must work harder to showcase commercial spaces effectively.

Detailed Information Requirements Commercial tenants typically need more detailed information than residential buyers, including precise measurements, infrastructure details, and adaptation potential.

How Matterport Addresses These Challenges

Matterport 3D virtual tour technology offers several specific advantages for commercial property marketing in Yorkshire:

1. Complete Spatial Understanding

Unlike photographs or videos, Matterport creates a complete digital twin of the commercial space that allows potential tenants to:

• Navigate freely through the entire property
• Understand the flow and relationship between different areas
• Visualise how the space could be configured for their business
• Get a true sense of scale and proportion

This is particularly valuable for Yorkshire's many character commercial properties, where unusual layouts or architectural features can be difficult to convey through traditional marketing methods.

2. Accurate Measurements and Planning

The Matterport platform includes powerful measurement tools that allow prospective tenants to:

• Take precise measurements of any space or feature
• Plan furniture and equipment placement
• Calculate capacity for staff or customers
• Assess accessibility and circulation space

For businesses planning significant fit-out work, these measurement capabilities can save considerable time during the initial assessment phase.

3. Remote Viewing Efficiency

For commercial properties across Yorkshire's wide geographical area, Matterport offers significant efficiency benefits:

• Potential tenants can view properties from anywhere in the world
• Initial shortlisting can be done without travel
• Only genuinely interested parties arrange in-person viewings
• Multiple stakeholders can view simultaneously, regardless of location

This is particularly valuable for attracting businesses relocating from outside the region who may be considering multiple Yorkshire locations.

4. Showcasing Building Infrastructure

Commercial tenants need to understand a property's infrastructure in detail. Matterport tours can highlight:

• IT and communications infrastructure
• Air-Conditioning systems and controls
• Security features
• Loading and delivery access
• Parking arrangements
• Communal facilities

These details can be embedded directly into the tour using Matterport's information tag feature, creating a comprehensive information resource.

Commercial Property Types Benefiting from Matterport

Office Spaces

For Yorkshire's office market, Matterport tours allow potential tenants to:

• Assess open-plan areas and cellular offices
• Understand meeting room provision
• Evaluate reception and client-facing spaces
• Check kitchen and breakout facilities
• Visualise branding opportunities

Many commercial agents report that detailed Matterport tours of office spaces can reduce time-to-let by up to 30% by qualifying prospects more effectively.

Retail Units

For high street and shopping centre units across Yorkshire, Matterport offers:

• Clear visualisation of shop floor space
• Assessment of storage areas
• Understanding of foot traffic and visibility
• Evaluation of service access
• Visualisation of window display potential

This comprehensive information helps retailers make faster decisions about property suitability.

Industrial and Warehouse Space

Yorkshire's industrial property market particularly benefits from Matterport's ability to showcase:

• Clear height measurements
• Loading bay access
• Column spacing and floor loading capacity
• Office and amenity provision
• External yard and parking areas

For large industrial units, virtual tours significantly reduce wasted viewings by allowing tenants to assess suitability remotely.

Implementation Strategies for Commercial Property Professionals

To maximise the effectiveness of Matterport for commercial property marketing in Yorkshire:

1. Comprehensive Coverage Ensure the entire property is scanned, including service areas, plant rooms, and external spaces that might be overlooked in residential scans.

2. Information Enhancement Use Matterport's tagging feature to embed key information directly into the tour, including:

• Lease terms and availability
• Service charge information
• EPC ratings and sustainability features
• Planning permissions and potential uses
• Local amenities and transport links

3. Integration with Marketing Materials Embed Matterport tours within:

• Commercial property listings
• Email marketing campaigns
• Social media promotion
• Printed marketing materials via QR codes

4. Measurement Verification For commercial properties, consider having measurements independently verified to give tenants confidence in the accuracy of the digital twin.

Return on Investment for Commercial Property Owners

While Matterport pricing varies based on property size, commercial property owners typically see strong returns on their investment:

• Reduced void periods between tenancies
• Fewer abortive viewings and associated staff time
• Ability to market properties while still occupied by outgoing tenants
• Higher quality enquiries from better-informed prospects
• Potential for premium rents through superior marketing

For Yorkshire's commercial property market, Matterport technology represents not just an innovative marketing tool, but a practical solution to the challenges of showcasing diverse commercial spaces to an increasingly remote audience.

By implementing professional 3D virtual tours for commercial properties, Yorkshire's property professionals can stay ahead in a competitive market while delivering a superior experience to potential tenants.